MOST IMPORTANT SEO FACTORS TO BOOST TRAFFFIC IN 2024

YOUR GO-TO SEO CHECKLIST TO BOOST TRAFFIC IN 2024.

Google BERT

BERT is like a language expert of Google, to better understand what exactly people mean when they type a certain thing in the search bar. It understands the context and meaning behind them. 

When you search for something, BERT helps Google find not just any content but the content that really matches what you’re interested in.

When your content aligns with the context and intent behind searches, your website is more likely to appear in relevant search results, attracting users genuinely interested in your content.

When users find your website’s content closely matching their queries, it enhances their experience. Positive user experiences can lead to longer on-site engagement, lower bounce rates, and increased likelihood of return visits.

CONTENT QUALITY

In the vast world of the internet where information is abundant, Google has a way to sort through the noise and highlight content that stands out. One of the key factors it considers is E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. 

These ‘E’, ‘A’, ‘T’, are like three powerful pillars that play a crucial role in making your content reliable and respected, not just by users but also by search engines like Google.

EXPERTISE-

Your goal here is to be the go to person for the best advice among a group of people- THAT’S EXPERTISE!

When it comes to your website, being an expert means you truly know your stuff. If you’re sharing information about interior design, for example, make sure you have a good understanding of the subject. Write content that showcases your knowledge, providing valuable insights and practical tips.

To establish expertise, create well-researched content that goes beyond surface-level information, because the obvious is just everywhere in abundance.

By doing the above, your audience will start recognizing you as their trustworthy source for any information related to your niche. 

Authoritativeness-

In every family, there is always a wise elderly person, whose words carry weight and are respected by everyone. That’s what authoritativeness is all about. On your website, it means presenting information in a way that commands respect.

To build authority, it’s not just about what you say but also how you say it. Use a confident tone, back up your statements with evidence, and cite reputable sources.

It’s like being the leader in a group project – others trust your judgment because they know you’ve done your homework. 

TRUSTWORTHINESS-

Trustworthiness is a reliability factor. Again, your friends ask you for advice, because they trust you – they know you won’t mislead them. On your website, trustworthiness is built by being transparent and honest.

Provide clear contact information, including an email address or social media profiles, so that visitors know there are real people behind the screen. 

Essentially, it’s about creating an environment where users feel safe and confident in the information you’re sharing.

E-A-T is like the golden ticket to standing out. 

LONG FORM CONTENT

What is Long-form content?

This means that your content should serve like a detailed map to someone who is new to a complex city!

Long content= Skyscrapers, in the city where there is a lot of clutter of buildings.

We all appreciate indepth good conversations, rather than quick mechanical chats in times of confusion, right?

Long-form content often ranks higher in search results. Always keep that in mind.

VIDEO SEO

 Video SEO really contributes highly to increased traffic in your website by enhancing visibility in the search results. 

It improves the click-through rates. Extending the dwelling time ( the time span a user spends on your website page), it helps your social media presence to magnify. 

VOICE SEARCH COMPATIBILITY

Video content is well-suited for voice searches. People are using voice commands more than ever. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, people are increasingly relying on voice commands to perform searches. As more users employ voice-activated devices, having video content optimized for voice search queries can attract traffic from this growing segment.

STRUCTURED DATA-

Structured data is a way to provide clear labels for information on your website. It helps search engines understand what your content is about, making it easier for them to show relevant results to users. 

When you use structured data, you’re essentially making information on your site TRANSPARENT and  clear for search engines. Clarity means search engines can confidently recommend your content to users looking for specific information, improving your site’s overall visibility.

CONCLUSION-

In a nutshell, succeeding in SEO in 2024 boils down to giving users a great experience, offering your best and the most relevant content, and keeping up with changes in how people search online. 

By doing this, you make your website more visible, draw in more visitors without paying for ads, and stay ahead in the online world. Just remember, SEO is not a one-time thing; it’s an ongoing effort. It’s like tending to a garden – you need to keep an eye on how well it’s growing, adapt to changes in the weather, and try different things to see what makes it flourish.

So, stay informed, keep an eye on how your website is doing, and be ready to adjust and improve to keep your online presence strong and effective.