Case Study

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CLIENT PROFILE

Interior Craft

Services Provided

Web Design and Development

Industry

Interior designing

Challenges


Outdated Design: The existing website had an outdated design that did not align with the modern image of Interior Crafts.

Poor User Experience: The user experience was hampered by unclear navigation and slow loading times.

Ineffective Product Showcase: The product display was cluttered and did not effectively highlight the key offerings.

Low Conversion Rates: The previous website had low conversion rates, failing to convert visitors into customers.

Solution


Modern Design: A sleek and modern design was created to align with Interior Crafts' brand image and convey a sense of professionalism.

Enhanced User Experience: Streamlined navigation and optimized loading times were implemented to improve user experience.

Strategic Product Showcase: A well-organized product showcase was designed, focusing on clear images, concise descriptions, and easy-to-find specifications.

Conversion-focused Elements: Call-to-action buttons, contact forms, and trust signals were strategically placed to increase conversion rates.

Mobile Responsiveness: The website was designed to be fully responsive, ensuring a seamless experience across all devices.

SEO Optimization: On-page SEO techniques were employed to enhance the website's visibility on search engines.

Result


Increased Traffic: Within the first three months post-launch, website traffic increased by 40%.

Improved Bounce Rate: The bounce rate decreased by 25%, indicating that visitors were finding the website more engaging.

Enhanced Conversion Rates: Conversion rates saw a significant improvement of 30%, with more visitors taking desired actions.

Positive User Feedback: Interior Crafts received positive feedback from users about the improved design and user experience.

Higher Search Engine Ranking: The website's optimized content led to a 15% increase in search engine rankings for relevant keywords.

Time-on-Site Improvement: Average time spent on the website increased by 50%, indicating increased user engagement.

Conclusion

Through a comprehensive redesign and development process, Interior Crafts' website was transformed from an outdated platform to a modern and effective tool for driving business growth. The results speak for themselves, with increased traffic, engagement, and conversions demonstrating the impact of a user-centric design approach.