WHY GOOGLE DOSEN’T RANK AI GENERATED CONTENT?
Google is highly committed to providing users with high quality,
original, fresh, and valuable content that enhances the search
experiences.
What is AI-generated content?
AI-generated content includes texts, images, and other media content in various forms- like articles, product descriptions, advertisements and so much more!
It generates human-like texts within seconds.
Does that mean we can rely on AI-generated text content every time, everywhere? NO!
AI-generated content includes texts, images, and other media content in various forms- like articles, product descriptions, advertisements and so much more!
It generates human-like texts within seconds.
Does that mean we can rely on AI-generated text content every time, everywhere? NO!
AI GENERATED CONTENT FACES A LOT OF CHALLENGES IN MEETING
THE GOOGLE’S E-A-T CRITERA FOR SO MANY REASONS.
What is AI-generated content?
AI-generated content includes texts, images, and other media content in various forms- like articles, product descriptions, advertisements and so much more!
It generates human-like texts within seconds.
Does that mean we can rely on AI-generated text content every time, everywhere? NO!
AI-generated content includes texts, images, and other media content in various forms- like articles, product descriptions, advertisements and so much more!
It generates human-like texts within seconds.
Does that mean we can rely on AI-generated text content every time, everywhere? NO!
What is the E-A-T criteria?
Expertise
Authoritativeness
Trustworthiness
AI generated content has its own limitations, which dosen’t let it meet the criteria’s for ranking on
Google-
1. Absence of human expertise- Human experts are blessed with wisdom and real world experience. This genuine expertise goes missing when it comes to AI- generated content.
2. Outdated Information- When the information provided by the AI-generated content is inaccurate, it may lead to harmful consequences for users.
3. Quantity? BULK. Quality? NONE- AI tools lack the flexibility to the continuously changing situations, and takes a backseat when it comes to adapting, hence dosen’t always address user queries as it exactly should.
4.Lack of contextual understanding- We are blessed with a lot of social factors, different cultural shadings, which AI lacks.
Google-
1. Absence of human expertise- Human experts are blessed with wisdom and real world experience. This genuine expertise goes missing when it comes to AI- generated content.
2. Outdated Information- When the information provided by the AI-generated content is inaccurate, it may lead to harmful consequences for users.
3. Quantity? BULK. Quality? NONE- AI tools lack the flexibility to the continuously changing situations, and takes a backseat when it comes to adapting, hence dosen’t always address user queries as it exactly should.
4.Lack of contextual understanding- We are blessed with a lot of social factors, different cultural shadings, which AI lacks.
Potential risks of using AI generated content are-
1. Decreased trust- Imagine going to some website or platform, where all you see seems automated and lacks authenticity. One wouldn’t trust such robotic content.
2. SEO Implications- Low quality AI generated content can harm your website’s search engine ranking and visibility of platforms like Google.
3. Legal issues- AI generated content can accidentally violate copyrights, patents, or other legal aspects.
4. Missed opportunities- AI content has no personal touch or creativity which engages users effectively and to create genuine connections! Meanwhile, Google has already stated its guidelines regarding AI generated very clearly.
1. Decreased trust- Imagine going to some website or platform, where all you see seems automated and lacks authenticity. One wouldn’t trust such robotic content.
2. SEO Implications- Low quality AI generated content can harm your website’s search engine ranking and visibility of platforms like Google.
3. Legal issues- AI generated content can accidentally violate copyrights, patents, or other legal aspects.
4. Missed opportunities- AI content has no personal touch or creativity which engages users effectively and to create genuine connections! Meanwhile, Google has already stated its guidelines regarding AI generated very clearly.
The Google search engine draws attention to the importance of high quality, user-focused content.
The Google ranking formula prioritizes content based on factors such as-
1. Relevance (The most critical factor) - Google provides search results that are most APPROPRIATE to the user’s query.
2. Authority- The source of the content must be very trustworthy and credible. Expertise plus good repute contribute to this factor.
3. User-Experience - Google takes into account 3 main things-
• Click Through Rate (CTR)- The percentage of people who click on a link after seeing it.
• Bounce Rate- The percentage of people who leave the website after viewing only 1 page.
• Dwell Time- The amount of time a person stays on a webpage before returning to the search results.
4. Quality of the content- The information should be valuable, well-structured and error free.
5. Meaning of the Query- Google first establishes what one is looking for- the intention behind the query exactly.
6. Usability- When all other factors are equally good, google will rank the content better which will be more accessible to people.
7. Context- The user’s location, past search history and search settings influence Google to ensure that the search results are most useful at that moment.
8. Content Freshness- Google considers how recently the content has been updated. Fresh and up- to-date content always ranks higher.
9. Social Signals- Social Media activity and engagement with content in platforms like LinkedIn, Facebook, Instagram, also plays a role in Google ranking.
The Google ranking formula prioritizes content based on factors such as-
1. Relevance (The most critical factor) - Google provides search results that are most APPROPRIATE to the user’s query.
2. Authority- The source of the content must be very trustworthy and credible. Expertise plus good repute contribute to this factor.
3. User-Experience - Google takes into account 3 main things-
• Click Through Rate (CTR)- The percentage of people who click on a link after seeing it.
• Bounce Rate- The percentage of people who leave the website after viewing only 1 page.
• Dwell Time- The amount of time a person stays on a webpage before returning to the search results.
4. Quality of the content- The information should be valuable, well-structured and error free.
5. Meaning of the Query- Google first establishes what one is looking for- the intention behind the query exactly.
6. Usability- When all other factors are equally good, google will rank the content better which will be more accessible to people.
7. Context- The user’s location, past search history and search settings influence Google to ensure that the search results are most useful at that moment.
8. Content Freshness- Google considers how recently the content has been updated. Fresh and up- to-date content always ranks higher.
9. Social Signals- Social Media activity and engagement with content in platforms like LinkedIn, Facebook, Instagram, also plays a role in Google ranking.
AI-generated content is mostly categorized as ‘SPAM’ by Google due to
its ‘lack of originality’ and other ethical concerns that may arise-
including the potential of misinformation and content manipulation.
AI technology is advancing rapidly and with time, its content will improve in quality and relevance.
Content Creators and SEO professionals should monitor these developments and modify their strategies to align with Google’s guidelines.
AI technology is advancing rapidly and with time, its content will improve in quality and relevance.
Content Creators and SEO professionals should monitor these developments and modify their strategies to align with Google’s guidelines.
